Baltic Journal of Economic Studies

SMART SPECIALIZATIONS IN THE STRATEGIES OF MEDIUM-SIZED CITIES. EXPERIENCES OF THE ŚWIĘTOKRZYSKIE PROVINCE

2021-02-15T09:07:57+00:00

Smart specialization strategies, which at the regional level are to serve the implementation of smart growth strategies, are an extremely important tool of innovation policy and strategies. Innovation policy should incorporate elements of scientific, technological and industrial policy. In a narrow sense, innovation policy is a set of documents: strategies, programs, directives, reports, measures and assessments that are supposed to shape it. The article formulates the thesis that without improving the key factor – economic, quality of human capital and social constituting their specific potentials – the implementation of the concept of smart specializations is not possible in weak cities and voivodeships. The aim of the study is to present strategic documents and potentials facilitating the process of selecting and developing smart specializations based on the experience of the region and its medium-sized cities.

UK FOREIGN DIRECT INVESTMENT IN THE OECD, CULTURE AND GEOGRAPHY

2021-02-19T08:16:41+00:00

How does distance affect foreign direct investment? Subject of this research is to determine important factors for the United Kingdom, when undertaking foreign direct investment (FDI). The UK is therefore estimated as the home country of investment, investing in the form of FDI in multiple host countries. More specifically, this research measures determinants of FDI outward stock from the UK to other OECD countries. This research examines how distance affects foreign direct investment and provides twofold contribution. First: Hofstede culture distance effects on foreign direct investment is measured. Second: Geographical kilometer distance effects on foreign direct investment is measured. Methodology used in this research is based on the gravity model, presenting a model setup designed for international trade. Moreover, the research applies foreign direct investment OECD data, together with data on gross domestic product and population. The equation specification combines the economic variables with measures for geographical distances, and the Hofstede Culture measure. First regression equation estimates FDI as a function of GDP, population and Culture Distance. Second regression equation estimates FDI as a function of GDP, population and Geographical Distance. This regression setup provides a clear opportunity to estimate the difference between impact of cultural and geographical distance, represented in the estimation coefficients of the regressions. The British Empire has evolved and through time developed the British culture. Purpose of this current research is to examine how cultural distance and geographical distance impact foreign direct investment, with foreign direct investment often being an indicator of the long-term commitment of foreign investors. Furthermore, with the purpose of finding how foreign direct investment is impacted by several different cultural factors, we analyze various dimensions of the Hofstede culture. These are the power distance (PDI), individualism (IDV), the masculinity/femininity (MAS), and the uncertainty avoidance (UAI). Conclusion is that, all taken together, the research finds foreign direct investment from the UK going to other OECD countries to be more highly affected by geographical distance than cultural distance. Which is interesting considering Brexit. Potentially, this is because the UK is not so culturally different from its main trading partners in the OECD, which is an interesting subject for future research.

DIVERSITY OF ECONOMIC SAFETY OF RURAL COMMUNES OF EASTERN POLAND IN 2009-2018

2021-02-15T09:07:53+00:00

Economic security is of interest to both economics and other social sciences. This is due to the interdisciplinary nature of economic security, but also different research perspectives. Economic security is expressed primarily in the economy's ability to survive and develop. The greater the economic potential of the economy, the more secure and stable its economy is. Financial resources are the basis for the operation and implementation of current and development tasks. The aim of the article is to assess the diversity of economic security of rural communes using a synthetic measure. Empirical data were collected in spatial terms of 484 rural communes of the Eastern Poland region for 2009-2018. The analysis showed that rural communes of eastern Poland are characterized by significant disparities in the field of economic security. It seems that the main reason for the relatively small impact of financial conditions on economic security is their strong dependence on transfer revenues transferred from the state budget and the amount of current expenditure. The above circumstances stiffen and stabilize the financial economy, making it relatively less susceptible to the influence of other factors. The obtained results may constitute an important source of information for local government authorities on the disproportions existing between units, for determining potential directions of optimization of the local finance structure.

SPATIAL DIVERSITY OF INFRASTRUCTURE AND ITS IMPACT ON THE DEVELOPMENT PROCESS OF RURAL COMMUNES IN EASTERN POLAND IN 2009-2018

2021-02-15T09:12:20+00:00

Local government units are developing in an increasingly complex environment that is a place of concentration of economic activity and is a creator of local and regional development. Their activities target all types of resources, i.e., financial, human, material and information. The aim of the article is to rating the diversity of infrastructure of rural communes of Eastern Poland in relation to development. The measurements were carried out using a synthetic measure in a system of 484 communes. Data from the Local Data Bank for 2009-2018 was used as the source material. Development is a general process, multi-dimensional process, covering economic, social, environmental, political and cultural aspects. Regions with a high level of infrastructure development are areas recognized by investors and residents as attractive places for doing business and living. The level of infrastructure development in a given local system in terms of its structure, location, quality and accessibility has a very strong impact on its development. In 2018, the infrastructure measure ranged from 0.23 (best unit) to 0.91 (the weakest unit), and from 0.35 to 0.91 in 2009. In 2018, the measure of development ranged from 0.43 to 0.82, while it ranged from 0.52 to 0.84 in 2009. This indicates a similar range of unit diversity and similar actions undertaken in the economy. Units in the aspect of the measure of development and infrastructure differed the least in the aspect of entrepreneurship, demography and labor market as well as the financial situation, and the most in the aspect of infrastructure and development. The level of infrastructure of Eastern Polish rural communes was shaped primarily by the development process and financial situation but also by the number of people costing from libraries, sewage system and water supply as well as housing resources.

MAIN TRENDS OF MARKETING INNOVATIONS DEVELOPMENT OF INTERNATIONAL TOUR OPERATING

2021-02-24T14:04:40+00:00

The article examines the role of the tourism industry in the world economy, reveals the specifics of the innovation process in tourism. The classification of innovations in tourism according to the object of their application is given. The main directions of using innovative marketing technologies in the field of tourism services are considered: release of new types of tourism product, change in the organization of production and consumption, identification and use of new markets, as well as the use of new equipment and technology. Factors that accelerate the introduction of marketing innovations are studied. Based on the analysis of world experience, several models of regulation of innovative tour operating activities in the EU have been identified. The first direction of formation of the model of the innovations development in tourism is the activity of stimulating innovations in the public and private sectors of tourism with the aim of their transition to a qualitatively new model of touring (similar model is used in Greece, Italy and Portugal). The second direction is defined as the internationalization and opening of new markets (a similar model of stimulating innovative development is typical of Spain, Romania and partly Norway). The third one includes support for entrepreneurship in the field of tourism, stimulation of entrepreneurial initiatives, opening a new tourism business (A similar model of stimulating innovation in tourism is typical of many countries in Europe, Australia, New Zealand). The fourth direction is the promotion of the country, its tourism product, including educational and cultural ones (A similar model is typical of Bulgaria, Croatia, Spain, Turkey, Thailand). The role of introduction and active development of e-business and marketing technologies is defined, especially in modern conditions. The necessity of development of the newest directions of the Internet marketing in the field of tourism, including mobile, Internet branding and geomarketing, is proved. The role of innovative marketing technologies as one of the central elements of modern development of activity of tourist firms, the necessity of application of computer technologies and non-standard ways of giving of the information during carrying out modern technical maintenance, are justified. The first group of such technological solutions consists of management technologies, including property management system (PMS), aimed at optimization of basic technological operations. The modern hotels and chains are trying to present themselves not only in global distribution system (GDS), which has become a powerful advertising tool, but also in alternative distribution system (ADS), which is primarily needed by hotels focused on the business segment. Global distribution system (GDS) is also closely integrated into well-known booking systems such as Booking.com, HRS, Agoda, Travelocity, Expedia etc. The next group is for food and beverages inventory management technology (F&B). The group of marketing technologies includes search engine optimization measures (SEO and PPC), which allow to raise the hotel site in search engine rankings, E-mail Marketing as a means of maintaining constant communication with the client, marketing activities in social media (Social Media Optimization), creation of virtual hotels or illusions of visiting a hotel (Second Life and Virtual Hotels Conclusion), branding, etc. The last group of technologies are service ones, i.e. technologies for improving hotel products and services. Innovative technologies are developing in the direction of ensuring sustainable development (greening of hotel services and activities), inclusion in traditional technological operations of innovative components: electronic concierge terminals, access to hotel services via mobile devices, maximizing Internet access, etc. Based on the analysis of the activities of large tour operators, regional differences have been identified in Turkey, Greece, Croatia, Spain, Austria, Norway and France. It is proved that marketing innovations in tourism have a qualitative novelty, which affects the promising areas of tourism development, improvement of existing tourism products, improving the image and competitiveness of the tourism industry. Based on the study, it is generalized that the role of marketing innovations in international tourism has been growing every year, and it has become especially relevant in the conditions of the COVID-19 crisis. For travel companies, the effect of marketing innovation can be expressed in the qualitatively new changes in the tourism industry, improving the efficiency of tourism infrastructure, management of sustainable operation and development of tourism in the country and the formation, positioning and consumption of tourism services, improving the image and competitiveness of travel companies.

A VALUE-ORIENTED POLYPARADIGMAL APPROACH TO THE DEVELOPMENT OF MANAGEMENT EDUCATION IN THE CONDITIONS OF TRANSFORMATION CHANGE

2021-02-15T09:12:13+00:00

The purpose of the article is a theoretical, methodological, and practical justification for the introduction of a value-oriented polyparadigmatic approach to the development of management education. Methodology. Scientific analysis is carried out by an interdisciplinary system of methods: systemic philosophical analysis, structural functional method, generalization, modeling, and others. Results. The known methodological approaches to the formation of modern educational models of management training are considered; the essential concepts of educational paradigms are revealed and the necessity of their generalization is scientifically confirmed; the presence of values in each of them is established, which allowed to justify the polyparadigmatic approach to the development of management education. The most significant scientific results: the author’s definition of the concept “value-oriented polyparadigmatic approach” is proposed, which is based on the understanding of the need to integrate effective educational paradigms based on the correlation of their valuable component in the educational construct of polyparadigmatic approach to management personnel development; principles of valueoriented approach to management activity (the principle of cognitive integrity; methodology; national orientation; axiological mediation; feasibility; polysubjectivity; the principle of statehood; scientific) is defined, the effectiveness of which ensures the complexity of their use at any level of management; axiological functions of the modern education system (ecological, humanistic, cultural heritage, creative, developmental, adaptive) are substantiated, which include certain axiological attitudes, affect the value aspects of training and education of the future manager and are important for the educational system, society, state, individual people in the present and will remain relevant for the future; a matrix of valuable orientations of the subjects of managerial activity is formed, which, according to the functional approach, has generalized the key parameters of determining the bank of competencies of managers. The practical significance of the study is in expanding and supplementing the theoretical and applied knowledge of management; in the possibility to apply knowledge in the educational process in the implementation of a value-oriented polyparadigmatic approach to management education; in use in the preparation of new regulatory and methodological documents on higher management education. Value/originality. The originality of the scientific research is represented by a fundamentally new combination (set) of methodological tools that ensure the uniqueness and value of scientific research.

CONCEPT OF “HIDDEN ASSETS” AND METHODOLOGICAL BASES FOR THEIR ASSESSMENT

2021-02-15T09:12:07+00:00

To assess the prospects of an enterprise and plan its activities, it is very important to know what assets it has, including hidden assets. Today, there is no single understanding of this concept. Some researchers attribute this to an underestimation of the company’s assets, others – to a lack of accounting for assets, or to insufficient use of assets. This is the result of applying various methodological approaches and insufficient research of this concept. On the ground of a methodological approach based on the identification of generic concepts and essential features, a generalized definition of the concept of “hidden assets” is proposed. These are assets, value of which on the company’s balance sheet is undervalued compared to their real value, or which are not reflected in the balance sheet, or which are underutilized and which are real assets, and which are capable to provide a competitive advantage or economic benefit. This definition of the concept of “hidden assets” allows to combine different existing points of view on this concept and to look at the capital of an enterprise in a broader context. The difference between the concepts of “hidden assets” and “accounted assets” from the point of view of law is considered separately. Assets that are recorded in the balance sheet belong to the enterprise based on ownership rights. As for hidden assets, as a rule, the enterprise in relation to them has the right to use only. Firstly, this applies to the leased fixed assets, human capital (use of time, knowledge and skills of specialists). In other words, the right to use is of crucial importance. In this case, the assets of the enterprise are considered as a set of rights to receive economic benefits. With such a broad view, the components of the hidden capital of an enterprise can be identified. Analysis of existing methodological approaches to the assessment of hidden assets has shown that they have significant methodological shortcomings and difficulties in applying and collecting the necessary initial data. Methodological bases for estimation of hidden assets are proposed based on the defined concept of “public value of an enterprise” as the sum of all assets used by an enterprise to create gross value added. Calculations have shown that the average share of hidden assets of Ukrainian enterprises in the period from 2012 to 2018 in the total volume of all assets is 33.7 %, and by type of economic activity from 14.3 % in construction to 70.1 % in agriculture. Hidden assets are the missing link in determining the level of capitalization of an enterprise. All other things being equal, the difference in the level of economic development of enterprises can be explained by differences in the volume and structure of their hidden assets. Hidden assets can be the key to creation of an enterprise’s development strategy.

CORPORATE SOCIAL RESPONSIBILITY IN THE SYSTEM OF INTERACTION BETWEEN STAKEHOLDERS OF CONSTRUCTION ENTERPRISES

2021-02-15T09:12:01+00:00

It is proved that at the present stage of economic transformation, the problem of ensuring the effectiveness of interaction with stakeholders, which affect all areas of business entities is exacerbated. The cooperation of stakeholders to ensure corporate social responsibility at construction enterprises is of particular importance and requires solving the problems of the formation and implementation of corporate social responsibility in the system of interaction between stakeholders of construction enterprises. As a result of the analysis of existing scientific and methodological works, the need for the formation and implementation of corporate social responsibility in construction enterprises is determined, considering the peculiarities of interaction with stakeholders. The aim of the study is the formation of measures for the creation and implementation of corporate social responsibility at construction enterprises, considering the areas of interaction with stakeholders. The article solves the tasks of identifying stakeholders interacting with construction enterprises, substantiating theoretical approaches to determining corporate social responsibility of construction enterprises, assessing the level of influence of corporate social responsibility on the functioning of construction enterprises, taking into account the peculiarities of interaction with stakeholders . The indicators that form corporate social responsibility are identified, and the corresponding integral indicator is evaluated, which allows us to create a quantitative basis for making informed management decisions. The necessity of developing measures to increase the efficiency of the formation and use of corporate social responsibility at construction enterprises is established. The subject of the study is corporate social responsibility in the system of stakeholder relations of construction companies. The formation of the research methodology is based on the definition of stakeholders and corporate social responsibility, the use of classification (to form and determine stakeholder factors affecting corporate social responsibility of construction companies), analytical and expert evaluation method (to assess the general criterion of stakeholders' impact on corporate social responsibility construction companies). The purpose of the study is to form a quantitative basis for making sound management decisions on the formation and use of corporate social responsibility in the system of stakeholder relations of construction companies. The result of the study is to determine the directions and features of increasing the effectiveness of the formation and use of corporate social responsibility in construction companies in the system of stakeholder relations, which are developed based on the results of assessing the generalized criterion of stakeholder interaction on corporate social responsibility.

MILESTONES VS. PERCENTS: HOW DO WE REALLY MEASURE UKRAINE’S EUROPEAN INTEGRATION PROGRESS?

2021-02-15T09:11:54+00:00

The publication of the 2017 Report on implementation of the Association Agreement introduced the quantitative approach in evaluation of the eurointegration progress of Ukraine. The publication of the report launched a discussion between experts and government representatives on the possibility and relevancy of quantitative evaluation of Association Agreement in percent. The government approach to evaluate the progress was criticized by the experts and, according to them, the genuine success of Ukraine in the implementation of the Association Agreement is far below the government report meanings. The Minister of Foreign Affairs of Ukraine expressed doubts on relevancy of percentage evaluation of the eurointegration success. He claimed that it was crucial to review the results of important projects, such as visa-free regime, rather than focus on percent and implemented directives. The authors of the article attempt to answer the following questions. Is it possible to measure the eurointegration achievements of Ukraine in quantitative measurements and is it relevant to carry out such calculations? It is clear that European integration of Ukraine affects all spheres of the public life. As it is impossible to observe all spheres, the research focuses on three following spheres: fulfilment of the obligations according to the Association Agreement with the EU; trade with the EU; fight against corruption. For the first time in Ukraine, European integration has become a transparent, measurable and accountable state policy. Although considerable amount of research has been devoted to the quantitative measurements of the progress on implementation of the Association Agreement between EU and Ukraine and it give an opportunity to monitor both the overall progress and the progress in particular spheres. However, these three components – the Association Agreement, the Copenhagen Criteria and the Sustainable Development Goals – are a reliable guide to the successful long-term development of Ukraine, ensuring prosperity of all citizens. Of course, not all results are positive, and progress often means even more challenges ahead. Insufficient institutional capacity of the authorities hinders the realization of the potential of the European integration course in full volume, correctly determine the sequence of steps, and calculate ways to achieve goals, look for the necessary solutions for stakeholders to take full advantage of all the benefits. A general conclusion is made concerning the evaluation of the European integration achievements of Ukraine and not only in spheres that have been observed in this article. These indicators point to important issues and help to understand the overall progress. The findings are of direct practical relevance because such approach is important in case of information campaign aimed at informing people on aspects of European integration of Ukraine. This paper has clearly shown that the key indicator in measuring the results of the European integration of Ukraine is the level of life of Ukrainian citizens. The European reforms must bring tangible benefits. Victorious statements on Association will not convince Ukrainian society in the correctness of the European integration direction.

FINTECH TOOLS TO REGULATE GRAY EXPORTS OF MILITARY AND DUAL USE GOODS AND TECHNOLOGIES

2021-02-15T09:11:47+00:00

This article reviews challenges of monitoring and regulation of military and dual use goods and technologies in Ukraine. These challenges are not new; their different aspects have been analyzed previously by many Ukrainian researchers, such as G. Androshchuk, O. Fradynskyi, I. Anokhin, V. Davydovskyy and more, but all earlier analyses, while looking into theoretical and practical aspects of military and dual use goods and technologies export per se, left aside economic and financial aspects of this problem, which are in the focus of our investigation. The object of the study is the export of military and dual use goods and technologies. The subject of the study is the FinTech tools that can be applied to analysis of export of military and dual use goods and technologies. The aim of the research is to analyze the current situation in export of military and dual use goods and technologies and based on results of analysis to outline the FinTech tools that will be useful to evaluate and regulate gray exports of military and dual use goods and technologies. The methodology of research is based on economic analysis in which we have applied an alternative approach to assessing key indicators. Firstly, we determined government budget military expenditure and then compared it with the scope of relevant exports. Further, we analyzed the black market of military and dual use goods and technologies based on the data obtained from the Ministry of Internal Affairs. This analysis demonstrated that official numbers represent only 10% of the total expected amount of military and dual use goods and technologies export; the balance is shared between the domestic black market and gray exports. As result of the research we propose modern FinTech tools, including financial markers and the BlockChain technology, as instruments to detect such gray exports. Financial markers are specific FinTech indicators making banks aware that a transaction involves transfer of military or dual use goods or technologies and therefore requires special attention (to verify whether the company has an appropriate license or whether a license is needed for the transaction etc.) BlockChain is the best solution for tracking the financial marker information since it supports storage of information about the whole transaction chain and analysis of this information on any transaction stage. BlockChain technology can generate information on possible gray exports automatically and chain breaks (where the end user does not typically use or sell military or dual use goods or technologies but is a vendor of conventional goods or technologies).

PRICE OPTIMIZATION MODEL FOR PLATFORM’S GOODS AND SERVICES IN MULTI-SIDED MARKETS

2021-02-15T09:11:41+00:00

Purpose. The study is aimed at defining the nature of platforms in multi-sided markets in order to find the price optimization model for platform’s goods and services. Methodology. The article used general scientific and special research methods. The generalization of the main methodological approaches to the study of the essence of multi-sided markets, the identification of factors affecting the platform’s pricing strategy were based on the methods of dialectics, scientific abstraction, and systemic analysis. The basis of the study of the essence of “platforms” was laid on the use of the following methods: analysis and synthesis, induction and deduction, generalization. Economic and mathematical modeling, scientific abstraction, systemic structural analysis contributed to the development of our own model of the optimal strategy for choosing the price of goods and services by platforms. Findings. The article defines factors that affect the pricing of platform’s goods and services. An economic and mathematical model has also been developed to determine an optimal strategy for choosing the price in terms of Nash equilibrium. There have been identified three main factors, which produce the most significant impact on the price of goods and services of platforms: marginal costs; rate of return of another product is being implemented by the platform; elasticity of demand and price. Practical implications. In the conclusions, not only the advantages but also the limitations of the proposed economic and mathematical model have been pointed out, which can be addressed in further studies and implemented into specific living model of economic decisions while price optimization model for platform’s goods and services in multi-sided markets. Originality/value. The article is generalizing the previous experience within the niche of price optimization model. Also authors have developed their own economic and mathematical model of the optimal strategy for choosing the price for the platform’s products or services, which enabled us to identify its dependence on 3 main factors: marginal costs, rates of profitability of other products sold by the platform, elasticity of demand and price. These results can be overcome in future studies. The results and conclusions have been done by the authors and are totally original.

MANAGEMENT OF SUSTAINABLE ENTREPRENEURSHIP ADAPTATION TO TAX CHANGES IN ENVIRONMENTAL INVESTMENT

2021-02-15T09:11:33+00:00

The article highlights the problem of management of sustainable entrepreneurship adaptation to tax changes in environmental investment and substantiation of the conceptual basis for assessing the efficiency of environmental investment in terms of Ukraine’s integration processes into European community that involves introduction of sustainable economic development and mechanisms of “green” economy. Methods. A study of the peculiarities of environmental financing in Ukraine has been conducted. The theoretical bases of investment management have been examined by means of the following methods: semantic analysis of interaction of the basic elements of environmental investment process for sustainable entrepreneurship development. With the use of a comparative analysis of environmental investment, efficiency and effectiveness of environmental tax collection in Ukraine and the EU countries, the expedience of using environmental taxation as a means of stimulating domestic environmental investment has been substantiated and the need to assess the efficiency of environmental investment has been defined. Results. A study of the peculiarities of domestic environmental taxation in order to establish its efficiency has been carried out. The experience of using taxes as a means of stimulating environmental investment in the EU countries has been under consideration. This research has shown that the efficiency of environmental taxes is ensured by their high rates, which encourage companies to innovate and make appropriate environmental investments. A number of shortcomings in the domestic environmental policy have been identified. It has proven the low efficiency of its instruments, in particular, related to assessing the efficiency of environmental investment. A study of the peculiarities of environmental financing in Ukraine has been conducted. The current tendencies of investment in environmental activities with the identification of causal relationships to substantiate management decisions to improve the use of financial resources for environmental purposes have been highlighted.

"QUALITY" OF STANDARDIZATION OF ADMISSION TO MUNICIPAL PASSENGER TRANSPORTATION AS A CORRUPTION RISK "FILTER" IN ACTIVITY OF PUBLIC SERVANTS

2021-02-15T09:11:20+00:00

Relevance. In terms of revising the provisions of legal regulation of relations in the field of transport with the borrowing of competitive principles of the European institutes to ensure the integration of transport into European and world transport area, with revision of models of relations between relevant public administration entities and private entities, ensuring balance of their interests , including in the context of national and supranational threats and focus on expanding the implementation of rights, freedoms and legitimate interests of the latter in the field of transport, strengthening of the principles of decentralization of power in the system of public authorities occurs, resulting in a significant increase in the number and diversity of regulatory and legal acts aimed at settling the above relations. Unfortunately, at the same time the processes of "growth" and a variety of forms of corruption in the activities of public servants, whose professional sphere is directly related to transport relations with the involvement of municipal transport, are also active. Analysis of law enforcement activities of anti-corruption entities in all its manifestations shows a fairly steady trend towards an increase in the number of detected acts of corruption committed by public servants directly related to the exercise of their authority over the procedure for admission to municipal passenger transportation. The specifics of the legislative regulation of the latter presupposes the presence of many "defects", which create the basis for variable manifestations, including illegal, of the activities of public servants with a subjective arbitrary interpretation of the latest provisions of the law. "Low-quality" regulation of the provisions of the activity of public servants to exercise power over the admission to municipal passenger transportation has a negative impact not only on the implementation of passenger rights (of various categories), but also provision of the public interest, and contributes to the formation of a national threat with a "corrosive" sign of power within administrative and territorial units, especially the country in general. An integrated approach to clarifying the problems of "municipal passenger transportation" with an emphasis on eliminating corruption risks in the activities of public servants at the stage of exercising their power to admit to transportation, which will contribute to the "quality" of such entities and will form an effective regulatory framework for the relevant component of transport in general, its effective existence, the realization of the public interest and its correlation with the interests of individuals. The purpose of the paper is the justification of the relationship of the "quality" of standardization of the procedure for admission of entities to municipal passenger transportation and corruption risks in the professional activities of public servants, which is related to this area, formulating proposals for their multi-balance ratio to minimize these risks and "qualitative" standardization of the relevant component of passenger transportation and transport relations in general based on the analysis of various sources. The objects of the article are public relations directly related to municipal passenger transportation. The subject of the article is the "quality" of standardization of relations in admission to municipal passenger transportation and its connection with corruption risks in activity of public servants connected with the specified sphere of relations. Methods of research. Both general legal and special methods of scientific cognition were used in research. As the basis, the dialectic method was used, which allowed to reveal problematic issues in dynamics; juridical and logical method allowed to form options for borrowing positive and avoiding negative experience of relevant rulemaking and law enforcement in foreign countries; forecasting and modeling were used for making proposals to strengthen "quality" of standardization of the procedure of admission to municipal passenger transportation in order to eliminate corruption risks in the activities of public servants. Results. Admission to municipal passenger transportation should be considered as a form of public procedure, the subjects of which are servants of local public authorities. Given the specifics of municipal transport in general, any activity associated with its use, objectively anticipates the risks of possible, including illegal, priority satisfaction of private interests of public servants and the interests of relatives during the exercise of the public authority, which causes "corrosion" of public authority. The procedure of admission to the relevant transportation, the "corruption freedom" of which depends on the "quality" of normalization of its provisions, is not an exception. The relationship between the "quality" of legislation and the "corruption risk" of professional activity of public servants, which is associated with the procedure of admission to the services mentioned, is interdependent (the lower the quality of legislation, the higher the risks of "corrosion" of professional activity of public servants and vice versa). In order to improve the "quality" of standardization of the procedure for admission to the transportation and minimize corruption risks in the professional activities of public servants associated with the above procedure, it is appropriate to strengthen the provisions of certainty of the content of relevant legislation, their systematization (including in the form of codification), streamlining the thematic definition series, meaningful consolidation of the principles of transparency, publicity, participation, public-private partnership, guarantee of all elements and admission procedures in general.

METHODICAL SUPPORT OF ASSESSMENT OF THE DEVELOPMENT OF ECONOMIC SECURITY OF THE REGION

2021-02-15T09:11:26+00:00

The subject of research is actual problems of diagnostics of threats and risks of regional development, factors of economic safety, methodological support of its estimation. The aim is to formulate a methodological framework for assessing the economic security of the regions development. The formation of the research methodology is carried out on the basis of theoretical and methodological platform for the development of rating method for assessing the economic security of the region. The use of the matrix method for describing the initial state of the system has been justified; the method of normalized values has been used for bringing various indices. Factors influencing the level of investment activity and economic security of the region have been identified. All factors that change the level of economic security are divided into four groups depending on the macroeconomic indicators, the level of which they take into account. It is proposed to divide them into two groups – direct action factors that increase the level of safety and reverse action factors that reduce it. Indicators characterizing the economic development of the region have been grouped by factors of economic security. For each group, the significance of the impact of indicators of individual groups for evaluation of the economic security of the region development has been determined. To estimate the economic security of the regions' development, it was proposed to use an integral indicator based on the state of general economic development, investment activity in the region and demographic indicators of economic development. Depending on the influence of individual factors, the rank of each region is determined first for each group of factors, and then the integral. According to the results of the assessment of the economic security of regions' development by individual groups of factors and the calculated integral indicator, the place of each region has been determined by the level of economic security. The result of the study is classification of the regions according to certain criteria on the basis of the integral index of economic security of the regions' development, which will allow not only to compare the level of economic security, but also to formulate a nationally balanced regional development strategy and identify priority investment areas.

PROSPECTS FOR THE DEVELOPMENT OF CLUSTER FORMS OF ENTREPRENEURSHIP IN EUROREGIONS

2021-02-15T09:11:14+00:00

The aim of the proposed research consists in outlining prospects of cluster mechanism application and verification of the cluster strategy in view of innovative development of cross-border regions against the background on strengthening integration processes. The work is dedicated to research of theoretical, methodical and applicable basis of strategic management of development of international integration associations as network-like structures of intra-branch and inter-branch cooperation on their mesolevel. The research method is based on mesoeconomic synthesis of development concepts in industrial and innovative clusters and international integration associations. To the authors’ opinion, it enables to work out both mechanism and scientific understanding of development trends in modern integration systems. The scientific hypothesis of the proposed work suggests that the cluster approach is the most efficient mechanism of development of international economic cooperation under modern conditions and, finally, is a mesolevel of competitive international integration systems and necessary pre-condition of qualitative progress of integration of Ukraine into the EU. The authors propose to develop integration processes of mesolevel within the framework of unified economic space basing upon clustering. Concept, structure and life cycle of net forms of self-organization of a cross-border economic space in conditions of developing a postmodern economy are considered. Conclusion is drawn to state that the cross-border clusters concept construes an approach adequate to modern challenges to stimulate economic development of peripheral regions with inherent features and advantages taking into account comprehensive dynamic competition and coordination of problems of meso– and macrolevels with conditions accompanying operation and activity of particular business entities. Under such circumstances, cluster policy consists in creating conditions for formation and development of cross-border clusters, but, under no circumstances, in artificial generation of such clusters. Theoretical positions and methodological approaches to the formation of industrial clusters within European regions are systematized. The essence of cross-border and internal relationships of the cluster as a factor in increasing competitiveness in the increasingly Euroregion integration processes and the need to enhance the role of peripheral regions within the framework of crossborder cooperation. The strategic priorities for spatial development of new forms of cross-border cooperation in the context of regional policy of the EU are outlined.

FEATURES OF ASSESSMENT AND FORECASTING OF SOCIO-ECONOMIC DEVELOPMENT OF REGIONS IN UKRAINE

2021-02-15T09:11:08+00:00

The purpose of the article is to carry out an analysis and improvement of the methodological approach for estimating and forecasting socio-economic devel-opment of regions. The methodological basis of the study consisted of scientific works of domestic and foreign scientists and leading specialists, statistical and analytical materials of state authorities. The results are obtained through the use of such methods as: expert – to identify the impact of qualitative and quantitative indicators on the socio-economic development of the region; economicmathematical analysis – to study the influence of a defined group of indicators on the level of development of the region; abstract-logical – for a theoretical synthesis and formulation of conclusions. The results of the study suggest that the introduction of a sound scientific and methodological approach to assessing and forecasting the level of development of the country and regions in particular will allow not only to identify problem areas in the development of the respective territories, but also to get the potential investor reliable information about the real state of affairs and to determine the justification of further investment in the activity of the research object. Using an unjustified scientific and methodological approach not only can distort the real state of affairs in the regions and the country in general, but also send limited financial resources of the State and local budgets in the conditions of the crisis to improve the indicators that have a minor impact on the development of the economy. It is proved that in current crisis conditions, the functioning of the national economy, state authorities should implement a more effective discretionary fiscal policy aimed at reducing the tax burden in the formation of the wage fund of the socially vulnerable population. The errors, ob-tained during misuse of information technologies in the assessment of socio-economic development of regions are revealed. The scientific and methodological approach to determining the coefficient of competence of experts and the value of 1 point of qualification competences during the construction of forecast scenarios and the development of regional economic development programs using intuitive fore-casting methods has been improved. Proposals for improving the system of taxation of the socially vulnerable population are developed.

THE PRECONDITIONS FOR THE EMERGENCE AND DRIVERS OF MARKETPLACES DEVELOPMENT IN E-COMMERCE

2021-02-15T09:11:03+00:00

The virtual environment is getting closer to the person. From an information field designed for information exchange, it is transformed into a full-fledged business environment. A significant number of business processes today are conducted via the Internet, which necessitates an alternative approach to the organization of key aspects of management. The rapid development of technology leads to the emergence of novel forms of interaction between contractors, increases their range, involves not only manufacturers and buyers but also other companies, including logistics, banking, brokerage, into the processes, which leads to increased overall business activity. Intensification of business interaction leads to the emergence of new business models. In particular, the current stage is characterized by the transition from online stores to marketplaces, which are full-fledged trading platforms where there is supply and demand. The article examines the prerequisites for the emergence of marketplaces as one of the tools of digital marketing and provides a brief description of them. Thus, the analysis of the level of Internet penetration in the world and in Ukraine confirmed the course of digitalization of society. The study of analytical reports made it possible to confirm the rapid spread of access to the network and the involvement in the virtual environment of an increasing number of users in different age groups and from different regions. Such penetration allows to take into account globalization, eliminate barriers to access, and ensure greater involvement of counter-parties in market processes taking place in the network. The analysis of e-commerce indicators has confirmed the assumption that the intensity of use of e-commerce services correlates with the level of the Internet penetration. Joint analysis of the level of the Internet penetration and e-commerce data has revealed the key characteristics of the modern user of the network as a buyer. In particular, to outline his or her behavioral and consumer preferences, note the attitude to advertising, the desired level of service and the need to ensure data confidentiality. Drawing up a portrait of the consumer allows to understand his or her network activity and take it into account in the formation of communication, sales organization and product promotion. Tracking consumer activity also permits making a modeling impact on it, pushing the buyer to certain actions from information to purchase. Assessment of the current situation in Ukraine allows to predict a corresponding increase in activity in the field of electronic sales. The various business models used in e-commerce are considered, and their functionality is depicted. The key factors that led to the emergence of marketplaces are highlighted and the impact of each of them is considered separately. The classification of marketplaces according to different classification features is given and the advantages of use are outlined. The tendency to emergence of new formats of marketplaces and expansion of their functionality is revealed, which significantly increases the possibilities of users from the position of organization of work and ensuring circulation of information flows. The main drivers of formation of marketplaces in the world and Ukraine are singled out. The vector of their development is traced.

PROBLEM OF PROFESSIONAL TRAINING OF FUTURE ECONOMISTS FOR DEVELOPMENT OF NATIONAL ECONOMY UNDER CONDITIONS OF EUROPEAN INTEGRATION

2021-02-15T09:10:56+00:00

The purpose of the paper is to highlight the scientific discussion on the problem of future economists’ training for the development of national economy in the context of European integration; the disclosure of the peculiarities of Ukrainian modern economic processes and provision directions of high-quality economic education for students of the speciality 051 Economics. Methodology. The survey is based on the analysis of legal and normative base of future economists’ professional training and the ways to form their readiness for the development of national economy under the conditions of European integration. The scientific discussion on the problem of future economists’ training for the development of national economy under the conditions of European integration is covered; the disclosure of peculiarities of Ukrainian modern economic processes and the provision directions of high-quality economic education for students of the speciality 051 Economics. Core competencies for future economists, which they must acquire at the universities in the process of professional training and which they will promote participating in the development of national economy of Ukraine, are outlined. Professional training of future economists is reviewed as a process of basic economic competence formation, professionally oriented practical skills and students’ abilities, the development of their motivation for economic self-education and continuous self-improvement. Emphasis is placed on the educational technology of mathematical training for future economists. It must be admitted that the major feature of it is to ensure the implementation of educational objectives in the field of formation of the professional competence for future economists on the mathematical basis in accordance with the requirements to high economic education. It is emphasized on the importance for students to choose the educational programs, which they need, out of a proposed set. Emphasize is placed on the ways to master them, namely individual pace, forms and deadlines for the required reports. The individual educational program of the students is defined as the preliminary plan made by the students with the support of a teacher-mentor, their educational and other activity directed on personal and professional development. Moreover, it must be designed taking into account personal, educational and professional interests, needs and inquiries of the students. The principle of choosing an individual educational trajectory is characterized. It declares that every student has the right to conscious and agreed choice with the teacher for the main components of his or her education: content, objectives, pace, forms and methods of teaching, personal content of education, control and evaluation of results. The questionnaire, where each question has 10 possible answers, is represented in order to survey future economists on their satisfaction with the procedure of choosing an individual educational trajectory and the process of supporting the mastery of the educational program. Practical implications. The application of the diagnostic complex has confirmed that the pedagogical experiment resulted in quantitative changes in indicators that reflected significant qualitative changes in minds and behavior of future economists. It showed a significant positive dynamics of their readiness for innovative economic activity and the formation of their professional basics. The quantitative indicators of the experimental groups became a statistical confirmation of this: the number of students with high level of professionalism increased from 10.3% to 33.7%. The increase is at 23.4%. The index of sufficient level of future economists’ professionalism formation increased at 20.6%, i.e. from 25.4% to 46.0%. The number of students with the initial level of professionalism decreased at 22.6%. It is from 25.8% to 3.2%. The rate of change of the corresponding indicators in the control groups is much lower. Value/originality. The article provides ways for improving the methods and forms of future economists’ professional training for the development of national economy in the context of European integration. In particular, the introduction of individual educational trajectory of economists with a projection on elective courses and extrapolation into future economic practice is recommended.

DIGITAL ECONOMY AS A FACTOR IN THE DEVELOPMENT OF A SOCIAL STATE

2021-02-15T09:10:50+00:00

The digital economy is becoming a development trend in most modern countries, the basis for sustainable economic growth and living standards of the population. In this regard, it seems relevant to consider the significance of the impact of the digital economy on the welfare state. The purpose of the article is to study the influence of the digital economy on the quality and living conditions of citizens in a welfare state. Methodology. The study is based on a systemic approach, within which the digital economy has been viewed as an external phenomenon (input) that has been able to affect the welfare state system (output). Results. The hypothesis of the study that the digital economy improves the quality and living conditions of citizens in a welfare state was partially confirmed. However, it became clear that in addition to positive, the digital economy has negative consequences for people. For example, the digital economy improves the ability to solve many social problems, but at the same time creates new problems. For example, it creates new jobs, new professions, as a result of which workers in traditional professions become unclaimed. The digital economy not only solves and creates problems, but also exposes them. So, it has clearly outlined the problem of social inequality in Ukraine. Undoubtedly, the digitalization of public social services makes life easier for people, but only if they are prepared for this process. Digital illiteracy of the population, characteristic of countries lagging behind in technological development, including Ukraine, is an obstacle to the introduction of digitalization into the social sphere. At the same time, the state is not ready for the active introduction of digital technologies into the system of social policy yet due to the lack of necessary resources. Digitalization will not improve people’s lives until the state has funds for social policy. And yet, some measures are being taken in this direction.

THE USE OF SWOT ANALYSIS METHODOLOGY FOR COMPLEX EVALUATION OF ENTERPRISES’ CLUSTER ASSOCIATION DEVELOPMENT UNDER GLOBALIZATION

2021-02-15T09:10:45+00:00

The article grounds the use of SWOT analysis methodology for complex evaluation of conditions for enterprises’ cluster association development. It determines the factors that affect significantly food enterprises’ cluster association development: the legal basis and norms regulating the activities of enterprises’ cluster; attractiveness of the field and the level of competition in the sphere cluster enterprises belong to; benefits and threats from foreign environment regarding the cluster’s activity; strengths and weaknesses of cluster association’s member enterprises, their competitive opportunities; the availability of cluster structure development strategy; corporate culture type. It suggests the coefficient of level of SWOT analysis matrix margins influence on enterprises’ cluster association activities. The research results state that the level of SWOT analysis “SO” matrix margin influence on dairy industry cluster association is 0.73. It proves a significant level of this quadrant impact on enterprises’ cluster. The level of SWOT analysis ST matrix margin influence on dairy field cluster association is 0.34. It proves that there is an average level of this quadrant impact on enterprises’ cluster. The level of SWOT analysis “WO” matrix margin influence on dairy field cluster association is 0.09. It underlines an insignificant level of this quadrant influence on enterprises’ cluster. Yet, the level of SWOT analysis WT matrix margin influence on dairy industry cluster association (-0.39) is of great importance and emphasizes the threatening influence of this quadrant on enterprises’ cluster. The results of the conducted research due to SWOT analysis method are taken into account while developing the strategy of food enterprises’ cluster association development. The strategy of concentrated growth is chosen for dairy field cluster, in particular the strategy of strengthening positions in the market and the strategy of market development.

FOREIGN CURRENCY REFINANCING AS A NEW ELEMENT OF STIMULATING THE ECONOMIC DEVELOPMENT OF TRANSITION ECONOMIES

2021-02-15T09:10:40+00:00

Transition economies require finding and implementing new elements to stimulate their development, especially with regard to the economic systems of the former Soviet countries (Ukraine and Belarus). Under these conditions, it is important to use the experience of other transition economies, which includes the use of foreign currency refinancing. Purpose. Substantiation of the introduction of foreign currency refinancing as a new element of stimulating the economic development of transition economies through assessment of the development of the mentioned economies in Belarus and Ukraine. Design/methodology/approach. The study employed a quantitative analysis of statistical data to assess the development of transit economies in Ukraine and Belarus over the 21-year period. Correlation and regression analysis was also involved to identify key areas of impact of foreign currency refinancing on transitive economic systems. In this case, it was proposed to use five regression functions (linear; exponential; polynomial; logarithmic; power). It was separately proposed to determine the correlation ratio between the key areas of impact of foreign currency refinancing on the transition economy and the volume of foreign exchange refinancing using three methods: the determination factor; checking the correlation coefficient on the Chaddock’s scale; comparison of the correlation coefficient with the critical correlation coefficient. Findings. The article analyses the development of the transition economies of Ukraine and Belarus over the 21-year period (from 1999 to 2019) and emphasises that since 2008 the development of economic systems of the countries selected for the study has almost stopped despite activities (tools) used to stimulate the growth of national economies. The authors prove the importance of finding and using new elements to stimulate the economic development of the economies of Belarus and Ukraine. The use of foreign currency refinancing as a new element of stimulating the development of economic systems of Ukraine and Belarus is justified. The mechanism, beneficial and negative impacts of the use of foreign currency refinancing for transition economies selected for the study are identified. The key areas of influence of foreign currency refinancing on the economic systems of Belarus and Ukraine are identified, where the size of lending; revenues of budgets of different levels, business entities, households are the main ones. At the same time, the authors managed to refute the possibility of a significant negative impact of currency refinancing on the growth of the monetary base, inflation and devaluation processes in the countries selected for the study. Practical implications: the conducted research is important for ensuring the long-term development of transition economies, primarily in Ukraine and Belarus. Originality/value: the study will allow to identify key areas of impact of foreign currency refinancing on transitive economic systems, and revealing its beneficial and negative impacts for economies of this type on the example of Ukraine and Belarus.

STRATEGIC HUMAN CAPITAL MANAGEMENT IN THE CONTEXT OF DIGITALIZATION

2021-02-15T09:10:36+00:00

The purpose of the article is to improve the strategic management of human capital in the context of digitalization. In modern conditions, the development of human potential is closely linked with the spread of digital technologies, which are being implemented and rapidly evolving in all spheres of the economy and society. In this context, the effectiveness of the processes of adaptation and competitiveness of socio-economic systems in the long run depends on the development and implementation of the concept of human capital development which takes into account the impact of digitalization processes on the formation of human capital, as well as on the relevant qualitative characteristics that will best meet the needs of the national economy in the transition to a digital model of governance. Methodology. The article is based on international legal acts, laws and bylaws of Ukraine in this area of legal regulation of human capital in the context of digitalization. Both general scientific and special methodology were used for the research: methods of analysis and synthesis, method of description, method of induction, method of deduction. Results. It is proved that the state policy in the field of human capital development in Ukraine today does not meet the modern challenges associated with the rapid development and spread of digital technologies. The consequences of this are already growing disparities in the labor market, shortage of highly qualified specialists with digital competencies at the appropriate level, growing trends in emigration of intellectual capital and gene pool of the nation abroad, reduction of the "middle class" and intensification of social degradation. Solving these problems requires the development and implementation of a Unified State Strategy for Human Capital Development, which will stimulate its formation, development and effective use in the vector of transition to a new technological system, ensure economic growth and high living standards. To this end, the concept of strategic development of human capital in the context of digitalization is substantiated. It systematizes the goals, principles, strategies and tasks of the state to ensure effective processes of human potential formation and its transformation into human capital in the context of implementing the strategy of sustainable development of the national economy under the influence of digital technologies. Conclusions. The strategy of human capital development in the conditions of digital transformations is substantiated. It is a system of interrelated directions, actions and mechanisms aimed at implementing the concept of formation, motivation and use of human capital, which meets the needs of the economy and society and contributes to the competitive advantage and continuous human development in the long run.

INTENSIFICATION OF INVESTMENT IN THE RENOVATION OF RESIDENTIAL REAL ESTATE IN THE CONTEXT OF THE SUSTAINABLE DEVELOPMENT GOALS

2021-02-15T09:10:21+00:00

The subject of the paper є is to study the mechanisms for investing in residential renovation in the context of the Sustainable Development Goals. At the same time, sustainable development is considered both from the point of view of safety and environmental friendliness of residential buildings, and from the social point of view of providing housing to citizens from strategic perspective. It is shown that the current sustainable development goals, the definition of indicators of their achievement do not cover the problem of housing deterioration, which is one of the most acute for national and social security, as well as the financial stability of the state. Therefore, the achievement of SDG-11 in Ukraine is in a high risk zone given the catastrophic state of housing, the scale of the problem, and the high cost of its renovation for insolvent households; this does not solve the problem only at the expense of homeowners as follows from the essence and functions of property owners. The situation in Ukraine differs from European countries in that the state is impossible to further subsidize the owners on a large scale. This requires a combination of public investment in renovation of residential real estate with property reform, transforming part of the housing stock into social housing. As the implementation of housing projects concerns the local level, the general shortcomings of strategic management are shown, where there is no vision of communities to solve the problem. Methodology. Based on the methodological developments of the authors on the insolvency of homeowners in Ukraine (A. Shcherbyna), criticism of unjustified approaches to co-financing by residents and local authorities of renovation projects in Kyiv (O. Popeko), and the need to justify and evaluate investment projects to achieve sustainable development goals (S. Kovalivska), the article forms a comprehensive approach to solving the problem in terms of all three aspects. Therefore, the purpose of the paper is to deepen the formulation and analysis of methods to achieve Sustainable Development Goal 11 "Make cities and human settlements inclusive, safe, resilient and sustainable" with the help of provisions on sustainable housing for citizens based on a projectoriented approach and mechanisms for financing projects using public-private partnerships of homeowners with local authorities, as well as taking into account sustainable development goals. Practical implications. The main directions of further progress in reforming property relations in the housing sector and creating tools for intensifying partnership mechanisms at the vertical and horizontal levels in the public administration system are identified. Results. The proposed methodology provides for the selection of projects for budget support and development of recommendations for their implementation, taking into account SDG in several stages: preselection based on cost-benefit analysis; assessment of the impact of the project on SDG (determination of the SDG identity of the project based on a quantitative assessment of the impact of its objectives on SDG and vice versa); determination of the volume and type of budget support (rating of projects based on a comprehensive analysis of their commercial, budgetary and social efficiency, adjusted for the level of manufacturability, export orientation, and SDG identity); development of recommendations for project implementation, which take into account the approaches to assessing the impact of the project on SDG and, conversely, the achievement of SDGs or the risks of their failure to achieve project objectives (4). Value. To link SDG with budget planning, it is proposed to introduce an additional classification of budget expenditures on SDG, which will help to reconcile strategic and budget planning with investment in order to achieve SDG, including in the process of ensuring state participation in programs and projects for renovation and construction of housing based on the concept of sustainable development.

CURRENT TRENDS IN THE DEVELOPMENT OF THE WATER MANAGEMENT COMPLEX: UKRAINIAN REALITIES AND INTERNATIONAL EXPERIENCE

2021-02-15T09:10:15+00:00

Aim. The ratification of the Paris Agreement by Ukraine envisages an increase in the ability to adapt to the negative effects of climate change, as well as promoting low carbon development so as not to endanger food production. At the same time, water resources, on the one hand, are one of the most vulnerable to climate change components of the environment from the state of which the food security of the country depends directly, and on the other hand, the activity of the water management complex causes the emergence of both direct and indirect carbon footprint. Therefore, an indispensable prerequisite for sustainable low carbon development is the assessment of the carbon footprint of the main sectors of Ukraine's water management complex and the identification of priority measures for their decarbonisation and adaptation to expected climate change. Methods. The methodological basis for the assessment of the carbon footprint of the main sectors of the water management complex was the life cycle method (LCA), by which, based on the open data of the National Inventory of Anthropogenic Emissions from Sources and Absorption by Greenhouse Gas Absorbers in Ukraine and the statistical analysis of the results of previous studies. By means of systematic analysis of the main factors of greenhouse gas emission in the water management complex of Ukraine, the priority directions of its decarbonisation and adaptation to climate change were determined. Results. The estimated carbon footprint of Ukraine's water complex in 2017 was estimated to be 5.15 million tons of CO2-equiv, which was 1.6% of the total greenhouse gas emissions in Ukraine in 2017, and taking into account the potential carbon footprint enduse processes can be increased by up to 3%. Due to the deterioration of the water supply networks, an average of 35% of the supplied water is lost in Ukraine. Reducing network leakage by at least 10% will reduce carbon footprint by 30,000 tons of CO2-equiv annually. The priority areas for decarbonisation of the water management complex should be modernization of water supply and water treatment infrastructure, improvement of energy efficiency of pumping equipment and introduction of drip irrigation, and its adaptation to climate change – development of the network of green infrastructure. Conclusions. The low-carbon development of the water management system should include the introduction and coordination of such measures, which, on the one hand, minimize the adverse effects of climate change on water resources and contribute to reducing the carbon footprint of water management activities, and on the other hand, guarantee the achievement of sustainable development goals, in particular for ensuring water and society proper sanitary conditions.

THE SAFETY AND SECURITY OF THE TOURISM ENTREPRENEURSHIP POTENTIAL REALIZATION IN MODERN CONDITIONS

2021-02-15T09:10:00+00:00

The purpose of the paper is to determine the relationship between different types of tourism safety and security, and components of the tourism entrepreneurship potential, to conduct a quantitative analysis of these indicators in the regions of Ukraine and to identify areas for ensuring the safety and security of the tourism entrepreneurship potential realization. Methodology. Analysis of tourism safety and security in Ukraine is based on the assessment of security potential indicator and the security threats indicator for 25 regions. These indicators take into account the following types of safety and security: security of tourist services, safety of tourist facilities and equipment, social security, political security, financial security, medical safety, information security, and ecological security. The impact of tourism safety and security on the tourism entrepreneurship potential realization is determined on the basis of correlation and regression analysis, where the indicator of the tourism entrepreneurship potential realization is the volume of domestic and inbound tourist flows in the region. The empirical basis of the study is the data of the State Statistics Service of Ukraine for 2019. The reliability of the regression model was tested on the basis of the approximation coefficient and Fisher's F-test. Results of the correlation analysis indicate a significant relationship between ensuring the safety and security of tourism in the region and the volume of domestic and inbound tourist flows. As a result of regression analysis, a model of a high level of reliability was obtained, which indicates how the volume of domestic and inbound tourist flows to the region increases with increasing the level of tourist safety and security by unit. Practical implications. Since the process of safety and security ensuring for the tourism entrepreneurship potential realization cannot be implemented exclusively at the regional level, it is justified the feasibility of a targeted public policy in eight areas. Value/originality. The identified relationship between the types of safety and security of tourism and components of the tourism entrepreneurship potential, as well as establishing the level of impact of safety and security of tourism on the tourism entrepreneurship potential realization in the region provide for a better understanding of ways for efficient governance in this area.

REGIONAL SMART SPECIALIZATION: MICROBUSINESS IMPACT

2021-02-15T09:09:55+00:00

SMART specialization is a basic approach to the development of regional innovation policy. It involves identifying priority sectors of the local economy with the involvement of key stakeholders. Currently, statistics on the development of regions are presented in terms of large business, small and medium. In this context, the generally accepted methodology from the Joint Research Center of the European Commission has limited application. Because it does not take into account the performance of microbusiness (individual entrepreneurs). For countries with economies in transition, this is critical, as they reach 80% of the business structure. Therefore, considering their voice is also necessary. Our approach involves a combination of quantitative (assessment of innovation and economic potential of the region) and qualitative (survey of microbusiness representatives) methods to identify priority areas of SMART specialization. Approbation of the offered method was carried out on the example of the Mykolaiv region which is in the south of Ukraine. The results of the study have shown that the innovation of microenterprises is at a low level. At the same time, they demonstrate a high level of desire to be involved in the process of SMART specialization and innovation of production.

DEVELOPMENT OF ELECTRONIC COMMERCE IN UKRAINE AND IN THE WORLD

2021-02-15T09:09:51+00:00

The purpose of this work is the appropriate use of technology in the life of every business entity, organization, and financial institution. With the growth of technology, the question of their appropriate use has arisen. The state is the key factor of influence and the main body that regulates the activities of innovation and information. The development of the IT sector is the key to sustainable financial development of the country, which contributes to the inflow of finance to the country. When informatizing society, the main attention is paid to a set of measures aimed at ensuring the full use of reliable, comprehensive and timely knowledge in all human activities. Information technology in the financial sector is a kind of mechanism that provides the whole process of efficient and operational work. After all, the process of economic formation acquires a new meaning. It becomes more productive and more coordinated. In modern conditions, information technologies that provide optimization of activities, integration and communication with the external environment are becoming more widespread and used in today's dynamic market. Over the past 3 years, the IT sector has become one of the important sectors for the export of services in Ukraine. In 2019, it brought in more than 5 billion USD in exports per year. An increase in the share of exports leads to an increase in the share of GDP, so the development of the IT sector should be a priority for sustainable financial development of the country. Namely, facilitating means the introduction of small and medium-sized IT enterprises. Creating competitive software for finance and accounting, namely EPR and CRM systems, facilitates the management of human resources, assets, supplies, and production of the final product. The world market leaders are such representatives as: Oracle, Salesforce, SAP, QuickBooks, 1C etc. Important areas of using IT technologies are also facilitating the exchange of information in the process of working on projects, accelerating document flow, improving planning efficiency, implementation of general business and marketing strategy, finance, HR-strategy, simplification of brand promotion, interaction with target audience , strengthening control over financial costs, etc. In addition, these systems help to set tasks, deadlines, results. The paper covers the assessment of the general state of development of e-commerce in Ukraine. The main criteria for the development of information technology are: information services, computer and telecommunications services. The dynamics of foreign trade in these types is highlighted and the most important consumer countries that use the services of Ukrainian specialists in the labor market are studied.

INTELLECTUAL POTENTIAL MANAGEMENT IN FORMING STRATEGIC PARTNERSHIP OF SCIENCE-BUSINESS-EDUCATION

2021-02-15T09:09:47+00:00

The purpose of the paper is to identify the components of the enterprise intellectual potential, which are promising areas of intellectual potential management that is the basis of a strategic partnership between business, science and education in the brewing industry of Ukraine. The novelty of the research is represented by the created theoretical model disclosing the specific advantages of such partnership for business, science and education in the context of intellectual potential management. The object of the scientific research is the process of the intellectual potential management and its role in forming strategic partnership of science-business-education. The research method includes the method of structural-logical analysis, the method of analysis and synthesis, the method of comparative analysis, statistical data and information analysis etc. The proposed algorithm for estimating the enterprise intellectual potential at the appropriate level of management includes ten stages, performing of which allows to get the calculated use level of the intellectual potential and its components: 1) providing the definition of generalized components of the enterprise’s potential and its important subspecies; 2) selecting and calculating the list of the indicators for defining the relative efficiency; 3) calculating the relative coefficients’ values for each enterprise considering average values in dependence of the type of activity; 4) aligning the contribution of the each subspecies of the potential; 5) calculating the efficiency coefficient of the consolidated relative use for each subspecies; 6) rationing the consolidated relative efficiency coefficient depending on their product; 7) calculating the potential share of each subspecies in the total value; 8) redistributing the obtained results by the components of the potential; 9) calculating the realized value of intellectual potential; 10) calculating the use level of intellectual potential and its components. The research is based on the Ukrainian brewing industry’s data for the period of 2016-2019. The obtained results highlight the most problematic components of the intellectual resources of the brewing companies in Ukraine such as "human resources", "technological resources" and "management resources". These components are recommended to be considered as the most promising areas of the intellectual potential development of the brewing enterprises in strategic partnership with educational and scientific institutions. The practical value of the proposed instruments for the brewing enterprises is in the use of the adapted graphanalytical model, which gives the opportunity to assess the structural components of intellectual potential of the enterprise and define the strategic directions of perspective partnership.