PECULIARITIES OF DIAGNOSTICS APPLICATION AT THE STAGE OF STRATEGIC CHANGES IN THE ENTERPRISE'S ENVIRONMENT

Abstract

The article is aimed at defining the specifics, methodological approaches and directions for improving the processes of conducting economic diagnostics of an enterprise with due regard for strategic changes in the business environment. The subject of the study is the theoretical, methodological and practical aspects of economic diagnostics of enterprise. The study substantiates the organisational processes of diagnostics, reveals the importance of combining systemic and integrated approaches to conducting evaluation and analytical procedures, and reveals aspects of forming diagnostics of the enterprise's strategic development. Methodology. The theoretical and methodological basis for the study were the achievements of economic theory, works of domestic and foreign scientists, analysts, and specialists on diagnostics of strategic development of enterprises, improvement of the management system of an economic entity. The article uses the following methods: scientific cognition and abstraction (to determine the goals, significance, functions, tasks of enterprise diagnostics in the direction of ensuring the implementation of current and strategic development plans); methods of generalisation and system analysis (to determine the peculiarities of carrying out evaluation and analytical procedures for the objects of diagnostic research of an enterprise); methods of forecasting and analogies (to systematise the impact of the external business environment, trends in strategic changes on the development of strategic potential and, in general, on the financial and economic activities of an enterprise); methods of systematisation and logical generalisation (to formulate substantive conclusions from the study). Research conclusion. For domestic enterprises, it is important to ensure stable, targeted multi-vector development, which in terms of its substantive coverage involves changes in most areas of financial and economic activity, is planned and systematic. Ensuring these changes involves improving management tools, including diagnostics, planning and forecasting. At the stage of strategic changes in the business environment for the development of the enterprise, ensuring the efficiency of doing business, it is relevant to outline own conceptual approaches to diagnostics as an important management system. A clear definition of the goals and objectives of diagnostics, the formation of an appropriate programme and plans, and the improvement of the organisational stages of diagnostic procedures provide reliable and high-quality information for making informed management decisions and implementing the programme-targeted areas of the entity's development with the formation of a basic strategy.