GOOD PRACTICES FOR ORGANIZING GREEN LOGISTICS IN THE TOURISM INDUSTRY
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Abstract
Purpose. This paper analyses how green logistics principles can be integrated into the tourism industry. It focuses on best practices that reduce environmental impact and improve the economic competitiveness of destinations. The main objective is to identify logistical mechanisms that facilitate the shift towards a sustainable tourism model. Methodology. This research is based on a documentary analysis of international reports from organisations such as the UNWTO, UNEP and OECD, as well as case studies from European countries and a synthesis of statistical indicators for the period 2020–2024. A comparative approach is adopted to evaluate the effectiveness of various logistics strategies employed in tourist destinations with different profiles. Results. The findings demonstrate that the adoption of green logistics is conducive to the reduction of emissions, the optimisation of energy and material consumption, and the diversification of tourism products. Digital solutions and cross-sector co-operation also contribute to the efficient management of tourist flows and to improving the quality of services offered. Practical implications. The results obtained from this study are of considerable utility for tourism operators, local administrations and decision-makers seeking to develop sustainable management strategies. The implementation of best practices, as analysed in this study, has the potential to reduce operational costs, support the local economy, and enhance the performance of destinations in the context of the green transition. Value/Originality. The study proposes a conceptual and applicative framework for integrating green logistics into sustainable tourism and offers an updated perspective on the role of logistics in European regional development. The research's originality lies in its combination of strategic analysis with the evaluation of concrete practices implemented in the European space.
How to Cite
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green logistics, sustainable tourism, sustainability, best practices, green economy
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