Three Seas Economic Journal

METHODOLOGICAL FOUNDATIONS FOR ASSESSING THE EFFICIENCY OF MARITIME TRANSPORT ENTERPRISES IN MEETING THE NEEDS OF THE NATIONAL ECONOMY

2024-01-31T07:23:11+00:00

Maritime transport companies are a strategically important sector for Ukraine, contributing to economic growth by ensuring the efficiency of international trade and foreign economic relations. Assessing the performance of maritime transport is a complex task aimed at optimising efficiency, ensuring competitiveness and addressing environmental and economic sustainability. Evaluation methods range from traditional economic approaches to modern innovative models based on big data and computational technologies. The objective of this research is to develop a methodology for assessing the performance of maritime transport in meeting the needs of the national economy of Ukraine. The paper presents the results of substantiating the scientific principles of diagnosing the performance of maritime transport in meeting the needs of the national economy. A phased methodology for assessing the performance of maritime transport in meeting the needs of the national economy has been developed. It includes main and additional components and indicators, taking into account the peculiarities of the studied maritime transport sector and the specialisation of its units. The evaluation process is proposed to be divided into three different blocks: preparation, calculation and summary. This structured sequence of assessment of maritime transport activities aims to provide an in-depth understanding of its role in meeting the needs of the national economy, to identify strengths and weaknesses, and to formulate effective strategies for future development. This methodology helps to identify the weaknesses of maritime transport that require attention and improvement, as well as the existing potential opportunities and their rational use. This enables effective adjustment of the strategic development of maritime transport to the needs of the national economy. Such a methodological structure for evaluating the performance of maritime transport can contribute to a deeper understanding of its role in meeting the needs of the national economy. The identification of strengths and weaknesses will help to pinpoint key aspects of its effectiveness, while the development of strategies for further development will enable the sector to be efficiently improved for maximum benefit to the national economy.

UKRAINE'S EUROPEAN INTEGRATION: FUNDAMENTALS OF LABOUR AND EMPLOYMENT REGULATION

2024-01-31T07:23:11+00:00

The purpose of the paper is to identify the foundations, problems and prospects of modernization of labour legislation and employment sphere in the process of European integration of Ukraine, which is discussed in the context of optimisation of factors of competitiveness of the national economy in the globalised world. Methodology. A significant number of commitments regarding the convergence of labour legislation and regulatory principles of the Ukrainian labour sphere with the EU acquis communautaire require a broad inter-sectoral and inter-ministerial approach to the study, development and implementation of relevant processes and measures. Results. Activities aimed at bringing Ukrainian labour legislation into line with the provisions of EU law take place in the following areas: standardisation of the basic principles of labour legislation; prevention of discrimination and ensuring gender equality of employees; ensuring their safety at work. The difficulties in meeting the requirements of the EU acquis communautaire in the field of employment and ensuring the social and labour rights of the working population are largely connected with the contradictory interpretations of Ukraine's obligations under the Association Agreement by the EU itself and by representatives of the national legislative and executive authorities, oriented towards the development of a neoliberal economy with the rejection of a large part of the usual social guarantees, a significant strengthening of employers' rights. Practical implications. The identified problems of the reform of the labour legislation of Ukraine within the framework of the obligations of the Association Agreement with the EU testify to the necessity of more careful consideration of the achievements of the established national practice of regulating the labour sphere together with activation of the acquis communautaire in the sphere of observance of social and labour rights of certain categories of employees and labour collectives, ensuring labour safety in the conditions of modernisation and diversification of the technological base of the economy, as well as to the necessity of implementation of the best world standards and benchmarks of improving the quality of working life. Value/originality. Expectations for a sustainable adaptation of the Ukrainian labour sphere to the common EU legal framework are closely linked to the overcoming of the identified contradictions in the interpretation of the Association Agreement obligations by the national authorities, and also to the focus on the foundations of the harmonisation of legislative norms through increasing the effectiveness of the social dialogue.

THE ROLE OF TECHNOLOGICAL INNOVATION IN MERCHANDISING

2024-01-31T07:23:11+00:00

This academic paper aims to explore the role of technological innovation in merchandising and its impact on consumer behaviour and retail performance. The study uses a systematic review and meta-analysis approach to collect and analyse existing research articles, industry reports and case studies related to technological innovation in merchandising. A comprehensive search strategy is used to identify relevant literature sources and rigorous inclusion and exclusion criteria are applied to select high quality studies for analysis. The results of the systematic review and meta-analysis demonstrate the significant impact of technological innovation on various aspects of merchandising. These include improvements in inventory management, supply chain logistics, product presentation and customer engagement. In addition, the integration of technology into merchandising strategies was found to enhance the customer experience, increase sales conversion and improve overall retail performance. The findings of this study have practical implications for retailers and marketers seeking to leverage technological innovation in their merchandising strategies. It highlights the importance of embracing emerging technologies such as augmented reality, virtual reality, mobile applications and smart devices to create immersive and interactive shopping experiences. Retailers can use these technologies to improve product discovery, provide personalised recommendations and streamline the buying process. In addition, the study highlights the need for continuous adaptation and investment in technology to remain competitive in the evolving retail landscape. This research contributes to the existing body of knowledge by systematically synthesising the available evidence on the role of technological innovation in merchandising. It provides valuable insights into the potential benefits and challenges associated with the adoption of new technologies in the retail sector. This study serves as a valuable resource for academics, practitioners and policy makers interested in understanding and harnessing the power of technological innovation in merchandising.