Natalia Yevtushenko

  Tatiana Halimon


The article summarizes the arguments and counterarguments about the peculiarities of formation of competitive advantages on the services market in Ukraine on the example of consulting. Assessment of the development of consulting services market in Ukraine was conducted for ten years (2010; 2011; 2012; 2013; 2013; 2014; 2015; 2016; 2017; 2018; 2019, 2020). Methodology. The use of methods of analysis, synthesis and graphical representation allowed for a theoretical study of the formation of competitive advantages. The use of methods of economic, heuristic and strategic analysis became the basis for estimating the market of consulting services in Ukraine and working out practical recommendations for its development. Results. The author's understanding of the concept of "competitive advantages of the company", the factors of their formation and described the relationship of competitive strategies with the process of their formation. Analysis of the market of consulting services in Ukraine revealed its immaturity, exacerbated by the economic crisis, as well as the institutional vulnerability of consulting. The reasons of unstable demand for consulting services are described. According to the results of the expert assessment the Top 15 Ukrainian consulting companies (2020) out of 102 were determined. The leadership matrix of these companies is built depending on their role in the target market, taking into account the typology of competitive strategies of F. Kotler. The analysis showed the transformation of consulting in Ukraine under the influence of the COVID-19 pandemic and the broad interest in digital and HR consulting. Practical recommendations for the development of the market of consulting services in Ukraine are presented. Practical implications. It is proposed to include the following factors in the formation of the competitive advantages of the consulting company: the quality of services, competence of consultants and productivity of the company. The main competitive advantage is the competence of consultants, the level of which affects the quality of services, the results of the company and its customers. To strengthen the competitive advantage it is recommended to use the standard of consulting services in the activities of Ukrainian companies. Value/originality. The results of the study can be useful for any consulting company wishing to improve its competitiveness and expand the market for its services.

How to Cite

Yevtushenko, N., & Halimon, T. (2021). CONSULTING IN THE UKRAINIAN MARKET OF SERVICES AND ITS COMPETITIVE ADVANTAGES. Baltic Journal of Economic Studies, 7(4), 72-84.
Article views: 517 | PDF Downloads: 249



consulting, competitive advantages, competencies, consulting interaction, service, company


Aleshnikova, V. I. (2000). The concept of development of management consulting in the Russian Federation (Theoretical and methodological aspect). Doctoral dissertation. Moscow: State University of Management.

Azoev, G. L., & Chelenkov, A. P. (2000). Competitive advantages of the firm. Moscow: Tipografiya NOVOSTI.

Balabanova, L. V. (2002). Marketing. Donetsk: DonDUET. (in Ukrainian)

Bondarenko, S. M., & Lisovsky, M. Yu. (2017). Competitive advantages – unique features of modern enterprises. Scientific Bulletin of UNU, 15, 42–45. (in Ukrainian)

Blinov, A. A., & Dresvyannikov, V. A. (2013). Management consulting: Moscow: Dashkov and K °.

Block, P. (2007). Flawless consulting. St. Petersburg: Peter, 170.

Clark, T. (1995). Managing Consultants: Consultancy as the Management of Impressions. Bristo : Open University Press.

Clutch (2021). Top Ukraine Consulting Companies. Available at:

Davidenko, V. V. (2006). Formation and implementation of consulting support of enterprises. Problems of Science, 7, 32–36.

Dolzhansky, Z. I., & Zagorna, T. O. (2006). Competitiveness of the enterprise: textbook. Kyiv: CUL, 384. (in Ukrainian)

Elin, K. V. (2012). Competitive advantage management model in the concept of controlling. TOGU Bulletin, 1 (24), 207–212.

Fathudinov, R. A. (2004). Managing the competitiveness of the organization. Moscow: Izd-vo «Eksmo».

Greiner, L. E., & Metzger, R. O. (1983). Consulting to management. Englewood Cliffs, NJ, Prentice Hall.

Gudz, O. E. (2013). Financial strategies to ensure the competitiveness of the enterprise. Financial space, 4, 97–103. (in Ukrainian)

IBISWorld. (2021). Retrieved from:

Khalimon, T. (2017). Conceptual principles of enterprise competitiveness management. Intelligence XXI, 3, 57–63. (in Ukrainian)

Hamel, G., & Prahalad, K. (2002). Competition for the Future. Building the markets of tomorrow. Moscow: Olymp-Business.

Kubr, M. (1992). Management consulting. Moscow: Interekspert.

Kipping, M. (1999). American Management Consulting Companies in Western Europe, 1910s – 1990s: Products, Reputation, and Relationships. Business History Review, 73/2, 190–220.

Kim, W. Chan, Mauborgne, R. (2005). Blue Ocean Strategy: From theory to practice. California management review, 3(47), 110.

Kotler, F., & Keller, K. (2012). Marketing. Management. St. Petersburg: Peter "World of books".

Lamben, J-J. (2008). Market-oriented management. St. Petersburg: Peter.

Levitska, A. O. (2012). Competitive advantages of the enterprise: essence and sources of formation. Bulletin of KNU Sciences, 4, 52. (in Ukrainian)

MacDonald, S. (2006). Babies and Babies: Management Consultants and First-Time Clients. European Management Journal, 24/6, 411–421.

Marinko, G. I. (2005). Management consulting: Textbook. Moscow: INFRA-M.

O'Mahony, J. (2010). Management consulting. Oxford: Oxford University Press.

Ohmae, K. (2007). Thinking a Strategist: The Art of Business in Japanese. Moscow: Alpina Business Books.

Porter, M. (2005). Competitive strategy: Methods of analysis of industries and competitors. Moscow: Alpina Books.

Rybakova, T. O. (2010). Features of the consulting project. Project Management and Production Development, 4, 39–44.

Science History Institute. (2017). Available at:

SeoSolution. (2016). An inspirational story about the success of an American company McKinsey. Available at:

Shane, E. (1969). Process consultation: its role in the development of an organization. Reading, Massachusetts: Addison-Wesley.

Shekhovtseva, L. S. (2001). Competitiveness of the region: factors and method of creation. Marketing in Russia and abroad, 4 (24), 11–16.

State Statistics Service of Ukraine. A lot of realizable parcels for regions by type of economic activity in Ukraine 2010-2020. Available at: (in Ukrainian)

Teslyuk, N. P. (2005). Strategies of the enterprise on achievement of competitive advantages. Economics, finance, law, 11, 17–20. (in Ukrainian)

Trofimova, O.K. (2002). Methods of ensuring the effectiveness of consulting services in industrial enterprises. The dissertation of the candidate of economic sciences. Kharkiv: National Aerospace University them. M.E. Zhukovsky "Kharkov Aviation Institute". (in Ukrainian)

Vasilenko, V. O., & Tkachenko, Т. І. (2004). Strategic management of the enterprise: textbook. Kyiv: Center for Educational Literature, 400. (in Ukrainian)

Verba, V. A., & Reshetnyak, T. I. (2000). Organization of consulting activities. Kyiv: Kyiv National Economic University. (in Ukrainian)

Verba, V. A. (2012). Management consulting of enterprise development. Doctoral dissertation. Kyiv: Kyiv National Economic University named after Vadym Hetman. (in Ukrainian)

Voychak, A. V., & Kamyshnikov, R. P. (2005). Competitive advantages of the enterprise: essence and classification. Marketing in Ukraine, 2, 50–53. (in Ukrainian)

Yevtushenko, N. O. (2019). Organizational and economic mechanism of consulting interaction of enterprises of Ukraine. Doctoral dissertation. Kyiv: State University of Telecommunications. (in Ukrainian)

Yevtushenko, N. O. (2017). Mechanism of consulting interaction of enterprises in the market of telecommunication services of Ukraine: monograph. Kyiv: SIC GROUP Ukraine. (in Ukrainian)

Yevtushenko, N., Kuzminskaya, N., & Kovalova, T. (2021). Dependence of the knowledge structure of company employees on a set of competencies. Advances in Science, Technology and Engineering Systems Journal, 6 (2), 699. DOI:

Yuksvyarav, R. K., Khabakuk, M. Ya., & Leimann, Ya. A. (1988). Management consulting: theory and practice. Moscow: Economics.