COMMUNICATION STRATEGIES AND MECHANISMS OF PUBLIC MANAGEMENT OF COAL COMMUNITIES IN THE CONDITIONS OF MODERN CHALLENGES

Abstract

The article is devoted to the study of communication strategies and mechanisms of public governance of coal communities in the face of modern challenges through the analysis of new approaches to public administration. The subject of the present study is communication strategies and institutional and managerial mechanisms of public governance of coal-mining territorial communities (hromadas) in the context of modern socio-economic, environmental and security challenges, in particular in the context of the transformation of the coal industry, energy transition and decentralisation of power. The research adopted a systematic approach, encompassing the comparative analysis of public administration postulates, the analysis of best practices in process-oriented management, and the utilisation of generalisation and institutional modelling methods. This comprehensive approach was undertaken to formulate practical recommendations for local authorities. The paper provides a comparative analysis of the principles of process orientation of local government activities and recommendations for improving public administration, taking into account the principles of good governance. The application of the good governance cycle as a tool for increasing the efficiency of management processes in communities undergoing transformational changes is proposed. The objective of the present article is to provide a robust theoretical and empirical foundation for effective mechanisms of public governance in coal communities in Ukraine, particularly in the context of transformational processes. To this end, the article employs the concept of good governance and institutional innovations, such as Project Offices, as a means to achieve this aim. The article proposes the use of the good governance cycle as a methodological basis for improving public administration in coal communities. The establishment of Project Offices is recommended as a mechanism for coordinating transformation processes, developing strategic development programmes and implementing innovative management practices. The present study seeks to explore the hypothesis that process-oriented management contributes to increasing the efficiency of local government bodies, reducing social risks and ensuring the economic sustainability of communities. A particular emphasis is placed on the viability of establishing Project Offices as an organisational framework for implementing process-oriented management within the local government apparatus. The implementation of the proposed mechanisms is expected to enhance the efficiency of public administration in coal communities, ensure effective coordination of transformation processes, and mobilise local resources for strategic development. The application of the good governance cycle, in combination with the functioning of Project Offices, will foster the development of a new management culture at the local level, increasing transparency and accountability of public authorities. This is especially critical in times of profound societal change. The scientific novelty of this study lies in the substantiation, for the first time, of the integration of the good governance concept with institutional innovations in the form of Project Offices as a systemic tool for public administration in coal communities undergoing structural transformation. The research contributes to the scientific understanding of process-oriented management in the context of decentralisation and socio-economic challenges.