RESEARCH ON INVESTMENT APPEAL AND COMPETITIVE CAPACITY OF INDUSTRIAL ENTERPRISES OF UKRAINE

Abstract

The purpose of the research is an elaboration of theoretical, methodological, and methodical approaches to forming and developing competitive capacity and investment appeal of steel industry enterprises. The achievement of the given purpose has led to the necessity of formulating such scientific research concept, which bottom line is in the relevance of using modern management methods implemented in foreign manufacturing practices. These are innovative economic, technical, organizational, and corporate methods of managing enterprises with the help of developed systems of managing strategic changes in enterprise activities, the steel industry in particular, which will contribute to achieving the high level of effectiveness and competitiveness of domestic business units. The research methodology is based on the combination of theories of managing economic systems in the globalized market economy. The empirical base for the research consists of the works by domestic and foreign scientists on problems of formation and development of strategic change management systems at industrial enterprises, statistical records, companies’ public records in the Internet, data of international information agencies, Ukrainian legislation on regulating economic activity of enterprises. In carrying out the research, such methods were used as: general academic analysis and synthesis, systemic generalization, statistic and correlation analysis (when justifying the directions of development before carrying out the economic analysis of activities of metallurgical enterprises). There is a conclusion that the industry is concentrated and, consequently, long-term trends are quite predictable, but they require additional clarifications, taking into consideration the uncertainty in the modern state of world economy. It is determined that metallurgy development depends on GBP. The analysis shows that the countries with the high GDP level have quite developed metallurgy. One of the main problems of modern industries (metallurgy included) is the problem of corporate management and its reactions to challenges of the external environment, which is becoming less and less predictable for analysts. We have presented the recommendations on improvement of strategic management to increase the investment appeal.