INNOVATIVE LOGISTICS AND SUPPLY CHAIN STRATEGIES UNDER GLOBAL MARKET CHALLENGES: EFFECTS, RISKS, AND COMPETITIVENESS OF THE MARITIME TRANSPORT SECTOR

Abstract

The subject of the study is the conceptual, theoretical and applied principles of forming innovative strategies of logistics and supply chains in the maritime transport sector in the context of global market challenges. The article considers innovations as a key factor in ensuring the competitiveness of maritime transport, as well as a source of new risks that require systematic strategic management. It is proven that in the context of geopolitical instability, climate change, fragmentation of world trade and military operations in Ukraine, innovative logistics strategies are of critical importance not only for the efficiency of the maritime transport sector, but also for the stability of the national economy and its integration into global value chains. Methodology. The study used a set of general scientific and special methods: analysis and synthesis – to reveal the essence of innovative logistics and supply chain management strategies; induction and deduction – to identify patterns in the formation of competitiveness of the maritime transport sector; monographic method – to systematize modern scientific approaches and concepts. SWOT analysis was used to assess the opportunities and limitations of the development of maritime transport clusters, and its transformation into a matrix of strategic actions taking into account military risks in Ukraine was carried out. The purpose of the article is to substantiate theoretical and practical approaches to the formation of innovative logistics and supply chain strategies in the maritime transport sector in the face of global challenges and increased risks. Results. The article establishes that the competitiveness of the maritime transport sector in modern conditions is formed at the intersection of digital innovations, supply chain sustainability, environmental responsibility and institutional capacity. It is substantiated that the implementation of Logistics 4.0 technologies, smart ports, digital cargo flow management platforms and big data analytics is a necessary condition for the adaptation of maritime logistics to global uncertainty. It is proven that maritime transport clusters are an effective tool for increasing competitiveness and minimizing risks through coordination of participants, resource synergy and collective risk management. The proposed matrix of strategic actions demonstrates the possibility of transforming external threats, in particular military ones, into manageable parameters of strategic development. Particular attention is paid to the Ukrainian context, where military actions, shipping restrictions and infrastructure losses significantly reduce the country's logistics potential. It is proven that the development of maritime transport clusters, combined with route diversification, European integration and the use of "green" and digital financing, can become the basis for increasing the resilience and post-war recovery of the maritime transport sector of Ukraine.