MANAGING CREATIVE INDUSTRIES DURING THE TRANSITION TO A DIGITAL ECONOMY IN THE MINDS OF THE WIN AND THE HOUR OF WAR
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Abstract
Abstract. This is a modern product that is developing dynamically and poses new challenges to companies. The development of technology and the vastly accelerated processes that take place in the modern world create the need to change traditional approaches to doing business. The use of standard methods no longer allows for leadership and success in the market. The article reveals the essence of creative industries, their specificity and highlights the current aspects of the development of the creative industries sector in Ukraine as a type of economic activity. The essence of the concept of “digital platforms” is explained and their role in the economic growth of the region is determined. The work examines the problems and key aspects of managing creative industries during the transition to a digital economy in the minds of war and war. Voted about the importance of digital talent, the new generation and change the way management looks. Characteristics of key changes in management systems for creative industries in the digital economy are given.
How to Cite
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digitalization, economic processes, human capital, digital platform, digital projects, business processes, innovative technologies.
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