THE PHENOMENON OF HUMAN CHARISMA ON SOCIAL MEDIA: MODERN CHALLENGES AND TENDENCIES

##plugins.themes.bootstrap3.article.main##

##plugins.themes.bootstrap3.article.sidebar##

Published: May 30, 2024

Abstract

From the perspective of the methodological approach of meta-anthropology and metaanthropology of charisma, the massification, virtualization and media presence of human charisma in social media are analyzed. It is noted that the most common in the space of social media are the existential-corporeal and existentialpersonal charisma of a man, which are often objectified by him and act only as an imitation of charisma. It is realized that the massification of a person’s charisma occurs by lowering the criteria of charisma and averaging personality in social media, as well as communicative manipulation. It is noted that the virtualization of a person’s life precedes the virtualization of his charisma, which is especially noticeable in the space of social media. It is proven that the acquisition of personal integrity and existential-communicative charisma takes man out of the closed circle of manipulation and imitation, and also overcomes the contradiction of virtual and real charisma.

How to Cite

Krylova, V. (2024). THE PHENOMENON OF HUMAN CHARISMA ON SOCIAL MEDIA: MODERN CHALLENGES AND TENDENCIES. Baltic Journal of Legal and Social Sciences, (2), 65-73. https://doi.org/10.30525/2592-8813-2024-2-9
Article views: 55 | PDF Downloads: 39

##plugins.themes.bootstrap3.article.details##

Keywords

human charisma, personality, meta-anthropology of charisma, self-realization

References
1. Baudrillard J. (2005). The Conspiracy of Art (Translated by Ames Hodges). 247 p. URL: https://kirkbrideplan.files.wordpress.com/2012/10/jean-baudrillard-the-conspiracy-of-art.pdf [in English].
2. Buber M. (1937) I and Thou. (Translated by Ronald Gregor Smith) Edinburgh and London: T. & T. Clark. 120 p. URL: https://www.maximusveritas.com/wp-content/uploads/2016/04/iandthou.pdf [in English].
3. Campbel J. with Moyers B. The Power of Myth (1991). USA: Anchor books. 206 p. URL: http://monasticorderofknights.org/library/Site%20Articles/Joseph%20Campbell%20-%20The%20Power%20of%20Myth.pdf [in English].
4. Debord G. (1970) Society of the spectacle. Detroit: A Black & Red translation unauthorized URL:https://monoskop.org/images/e/e4/Debord_Guy_Society_of_the_Spectacle_1970.pdf [in English].
5. Fromm E. (2008). To have or to be? New York, London: Continuum. 182 p. [in English].
6. Heidegger М. (1992). Parmenides (Translated by A. Shuwer, R. Rojcewicz). Bloomington, Indiana: Indiana University Press. 180 p. URL: https://archive.org/details/martinheideggerparmenides [in English].
7. Krylova V. O. Svitla Vselena. (2022). Kharyzma liudyny yak dukhovno-dushevna ta tilesna tsilisnist: metaantropolohichnyi analiz [Human charisma as spiritual and soulful, and bodily integrity: a metaanthropological analysis]. Kulturolohichnyi almanakh, 3, 131–136. [in Ukrainian]. DOI: https://doi.org/10.31392/cult.alm.2022.3.18.
8. Khamitov N. V., Krylova S. A. (2022). Liudyna i kultura. Slovnyk. Filosofska antropolohiia. Filosofiia kultury. Kulturolohiia [Man and culture. Dictionary. Philosophical anthropology. Philosophy of culture. Culturology]. Kyiv: KNT. 295 s. [in Ukrainian].
9. Khamitov. N. V. (2022). Filosofska antropolohiia: aktualni problemy. Vid teoretychnoho do praktychnoho povorotu. 4-e vydannia, vypravlene i dopovnene [Philosophical anthropology: actual problems. From theoretical to practical turn]. Kyiv: KNT. 405 c. [in Ukrainian].
10. Ortega y Gasset. J. The revolt of the masses. Authorised translation from the Spanish. New York: Norton and company INC. 190 p. URL: https://monoskop.org/images/b/bd/Ortega_y_Gasset_Jose_The_Revolt_of_the_Masses.pdf [in English].