EVALUATION OF THE INNOVATION POTENTIAL OF FREIGHT ROAD TRANSPORT ENTERPRISES IN UKRAINE: CURRENT STATE AND DEVELOPMENT ISSUES
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Abstract
The purpose of the present article is to assess the current state and problems of the innovative potential of Ukrainian freight road transport enterprises. Methodology. The methodological framework for potential evaluation is hereby proposed, incorporating traditional evaluation indicators (aspects of resources, human resources, organisational, financial, and technological components) and supplemented by indicators that identify the impact of intellectual capital on development efficiency, the impact of human resources development costs on development efficiency, and the impact of technology investment on development efficiency. The work employs a range of analytical methods, including the comparative method, the index method, and the factor method. Results. An evaluation of the innovation potential of five leading enterprises in the freight transportation market in Ukraine was carried out. The study revealed that the enterprises primarily utilise innovative solutions in the technological and human resources components. It was established that PJSC "DHL International Ukraine" was the sole enterprise to demonstrate the implementation of innovative technological solutions from 2020 to 2023, thereby ensuring the effective management of human resources development in the context of fluctuating financial components. The evaluation results presented herein determine the formation of innovation potential characteristics of freight transport enterprises in Ukraine. Practical implications. The methodological support presented can be used to assess the innovative potential of Ukrainian road transport enterprises and related sectors. Moreover, the empirical research data can be utilised to compile lecture materials, practical classes, and test tasks related to the analysis of the features of innovative development of enterprises in the automotive sector of Ukraine and other countries. Value / Оriginality. The scientific novelty of the evaluation indicators list is predicated on the development of methodological support for evaluating the innovation potential level, with a focus on the relationship between innovation potential and enterprise performance.
How to Cite
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innovation potential, freight road transport in Ukraine, human resources component, financial component, organisational component, resource component
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