CORPORATE MANAGEMENT OF THE STRATEGIC DEVELOPMENT OF COMPETITIVE ADVANTAGES IN THE ECONOMY OF INDUSTRIAL ENTERPRISES
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Abstract
The article is devoted to the study of the context of corporate management of the strategic development of competitive advantages in the economy of business entities in the industrial sector of Ukraine. The authors examine the concept of corporate management from the perspective of the functioning of enterprises and companies within the global economic environment. The paper proposes the authors’ definitions of the concepts of “corporate management” and “competitive advantages” within the economic system of a modern enterprise. The necessity of corporate management in the context of the strategic development of competitive advantages is substantiated as a tool for responding to the influences of the competitive environment. The study investigates key problems of corporate management in the strategic development of competitive advantages in the electrical cable industry sector. Directions for addressing the problems of corporate management of competitive advantages of enterprises in the electrical cable business sector in Ukraine are proposed. The necessity of forming a flexible portfolio of competitive advantages is substantiated as an effective lever for strategizing corporate management. Since industry has always been and remains a priority sector of the Ukrainian economy, industrial development represents one of the key directions of the country’s economic strategy. Current trends in corporate management of the strategic development of industrial enterprises are aimed at identifying competitive opportunities of market participants and forming a set of competitive advantages to ensure their further successful functioning. The inherently high level of emergence in the economic environment increases the importance of forming a flexible strategic portfolio of competitive advantages within an enterprise/company. An effective portfolio of competitive advantages of a business entity becomes a prerequisite for enhancing its competitiveness, ensuring flexible strategic development, enabling adequate response to emergent changes, and successfully maneuvering in a competitive environment.
How to Cite
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corporate management, competitive advantages, strategic development, strategic management, activity strategizing, successful development, emergent influence, enterprise and company economics
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