Published: Mar 31, 2023

  Inna Tomashuk


The purpose of the article is to study the modern trends in the development of agricultural enterprises and the factors influencing the increase of competitiveness of their activities in modern economic conditions. Methodology. One of the main elements of the methodology of conducting researches on competitiveness of business entities are evaluation methods. The work also used such research methods as: comparison, balance, graphic, economic-mathematical and other methods of economic reasoning, as well as systematization and generalization (to develop recommendations and proposals for the formation of an organizational and economic mechanism in the conditions of a turbulent environment), economic-statistical, structural-logical and analytical (to develop methods and indicators for ensuring the competitiveness of enterprises), graphic (to present the dynamics of indicators and also for the best perception of information on sustainable development). The results of the work show that the paradigm of competitiveness management of enterprises is currently being formed around the issue of competition for the future, the impact of globalization trends and ensuring successful functioning in the strategic perspective in accordance with the established goals, which requires the formation of new strategic thinking in the management system at the macro and micro levels. Practical implications. Development of any strategy requires justification of goals and objectives, application of acquired knowledge, skills and abilities in making strategic management decisions. Therefore, the formation of a strategy for the development of an agricultural enterprise should begin with an analysis of the external and internal environment. Determining the strategic prospects for the development of an agricultural enterprise should be based on an analysis of changes occurring in the external environment, an assessment of the strategic positions of the enterprise, its strengths and weaknesses. Value / originality. Based on the specifics of their operating environment, it is advisable for agricultural enterprises to focus on achieving competitive advantages associated with lower costs. Such a competitive strategy includes cost optimization at the level necessary to fully meet production needs and continuous cost control. In addition, production cooperation plays an important role in managing the competitiveness of agricultural enterprises.

How to Cite

Article views: 133 | PDF Downloads: 156



competitiveness, agricultural market, competitive advantages, strategy, sustainable development, agriculture, transformational processes, resources, analysis


Bogomolova, K.S. (2019). The essence and factors of the formation of competitiveness of agricultural enterprises. Bulletin of the Petro Vasylenko Kharkiv National Technical University of Agriculture, 200: 118–128.

Vorotin, V.E. (2016). The evolution of methodological approaches to the formation of competitive advantages of agricultural production entities. Actual problems of innovative economy, 3: 27–32.

Honcharuk, I.V., Branitskyi, Yu.Yu., & Tomashuk, I.V. (2017). The main aspects of the effective formation and use of resource potential in agricultural enterprises (on the example of the Uladovo-Lyulynetsk EBS of the IBC of the National Academy of Sciences of Ukraine." Economics, finance. management: current issues of science and practice, 10 (26): 54–68.

Honcharuk, I.V., & Tomashuk, I.V. (2018). State regulation of the development of the resource potential of rural areas: general aspects. Economics, finance, management: topical issues of science and practice, 4 (32): 19–30.

Honcharuk, I.V., & Tomashuk, I.V. (2022). Resource potential of rural areas: state and directions of strengthening: monograph. Vinnytsia: Tvori LLC: 334.

Granovska, V.G. (2018). Methodical approaches and criteria for diagnosing the competitiveness of agrarian enterprises. Problems of the economy, 1: 174–181.

Granovska, V.G. (2016). Paradigm of competition and competitiveness of agrarian enterprises. Intelligence XXI, 5: 50–57.

Mazur, К.V., & Tomashuk, I.V. (2019). Governance and regulation as an indispensable condition for developing the potential of rural areas. Baltic Journal of Economic Studies, 5, 5: 67–78.

Kadyrus, I.G., Donskikh, A.S., & Oliynyk, Yu.O. (2019). Evaluation of the competitiveness of an agricultural enterprise. Agroworld, 21: 100–106.

Kvasko, A.V. (2017). Analysis of methods of assessing the competitiveness of the enterprise. Scientific notes of the Ukrainian Academy of Printing, 1: 111–118.

Kryuchkova, Zh.V. (2017). Competitiveness of agrarian enterprises: essence and influencing factors. Economy and the state, 12: 117–119.

Kalichavy, A.V. (2019). Evolution of competition: from the origin of the concept to modern features. Economic theory and history of economic thought, 5 (115): 58–63.

Sitkovska, A.O., Savenko, O.A., & Lebedev, M.O. (2019). Directions for increasing the competitiveness of an agricultural enterprise. Agroworld, 24: 97–104.

Ilchenko, T.V. (2017). The role of SWOT analysis in substantiating prospects for the development of an agrarian enterprise. Black Sea Economic Studies: "Economics and Enterprise Management" series, 23: 80–83.

Official website of the State Statistics Service of Ukraine (2022). Available at:

Polishchuk, V.A. (2017). Theoretical aspects of managing the competitiveness of agrarian enterprises. Bulletin of the Poltava State Agrarian Academy, 3: 140–142.

Savchenko, S.M. (2019). Methodological basis of the study of competitiveness of enterprises. Efficient economy, 6. Available at:

Porter, M.E. (1990). Competitive Advantage of Nations. New York : Free Press: 426.

Negrei, M.V., & Trofimtseva, O.V. (2022). Analysis of the functioning of the agrarian sector of Ukraine in the conditions of war. Bulletin of Kharkiv National University named after V.N. Karazina: "Economic" series, 102: 49–56.

Ministry of Agrarian Policy and Food of Ukraine. Organic production in Ukraine (2022). Available at: