THE ROLE OF LANGUAGE IMAGE IN CREATING A FAVORABLE IMAGE OF UKRAINIAN POLITICIANS: ANALYSIS OF NEW YEAR'S SPEECHES

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Abstract

The article is dedicated to the research of the role of the language image in shaping the political image of a politician, in particular the Ukrainian President. The author focuses on the analysis of the President's New Year's addresses to the Ukrainian people as one of the markers, showing the politician's image and the main directions of their activity for the previous year and the tasks for the next year. The relevance of the study is that political technologists and consultants place one of the main emphasis on language image in building, shaping, changing the image of politics. Properly constructed language image can not only present the whole image, but also «sell» it to voters. It is because of the language aspect that the significance of discursive manipulations of the past and the future as a means of shaping political beliefs is at issue. The results of the survey revealed micro-roles (images) of Ukrainian presidents. It is stated that the Presidents adhered to these images in their New Year's addresses throughout their presidency until 2019.

How to Cite

Trushevych, H. (2022). THE ROLE OF LANGUAGE IMAGE IN CREATING A FAVORABLE IMAGE OF UKRAINIAN POLITICIANS: ANALYSIS OF NEW YEAR’S SPEECHES. Baltic Journal of Legal and Social Sciences, (4), 113-120. https://doi.org/10.30525/2592-8813-2021-4-14
Article views: 18 | PDF Downloads: 22

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Keywords

language image, political image, Ukrainian Presidents, micro-roles, public images.

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